Successful blogging is fairly straightforward. Even if you make a few mistakes or don't do everything optimally, your blog can be very effective. There are a few errors however you don't want to make. Avoid the five common errors below!
1) Don't stay on topic!
Ahhh, you just had a baby -- please post a couple dozen pictures and blog on nipple soreness and whatever else for a few weeks. We won't mind, really.
And if your college curling team or favorite NFL team is in the finals or Super Bowl, please post about it for days on end. If you care then we must care. After all it's your blog, not ours. We are merely peasant readers.
What were you blogging on anyways?
2) Be insular.
Yeah, maybe they call it social media but you can be antisocial if you'd like. Don't link to others. Don't read, never mind comment, on other blogs.
Your never ending soliloquy is enough for us to flock to your blog daily for the rest of our lives. If soliloquies are good enough for Hamlet, then they're good enough for us!
3) Write like traditional writing, not speaking.
Conversational, smonversational! We want perfect English, proofread multiple times and make every post worthy of publishing in an encyclopedia (remember those?) or The New Yorker.
4) Don't let us know who you are!
No picture, no about us page, nothing personal. Your profound thoughts are enough for us! Your identity is your own business.
5) Lots of colors, dozens of fonts, flashing lights, autoplay audio.
Make your blog look like a casino, or even MySpace.
Avoid the five unfortunately not so uncommon errors above at your own peril. And if any of them remind you or your blog, you can always go fix the error and your blog will improve.
And for over 100 more tips on successful blogging, I invite you to grab your free copy of my ebook Secrets of Successful Blogging at http://www.secretsofsuccessfulblogging.com
By Ted Demopoulos, author of "Blogging for Business" and "What No One Ever Tells You About Blogging and Podcasting"
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